What's In a Name

Directed by Andrew Dribin and Stephanie Sigan


Since 1972, the city of Edgerton, Wisconsin has held a summer festival to celebrate its tobacco growing heritage. Edgerton, located in Rock and Dane Counties, was once known as the "Tobacco Capital of the World" due to the explosion of tobacco growth at the turn of the twentieth century. As the economy changes, the community must now come to terms with a past maligned by the negative health effects of tobacco use. First called "Tobacco Days," the summer festival changed names to "Tobacco Heritage Days" in the mid-1990s reflecting this economic shift. In 2006, the festival name changed again to "Edgerton Heritage Days" due to pressure to remove tobacco from the title altogether. However, dropping "tobacco" caused confusion and protest among Edgerton residents and a year later, the festival name changed back. This is a short story of community pride, a controversial festival name and the very long history of tobacco and shifting health values in Wisconsin.

Other 2011 Student Films

At the Heart of Badger
Beekeeping in Wisconsin
Living by Fire
Resident Geese
Tonyawatha's Healing Waters

Go back to the Student Films Directory.